Featured Article : 77% of Security Leaders Would Sack Phishing Victims
New research from Arctic Wolf shows that most security leaders say they would sack staff who fall for phishing scams, even as incidents rise and leaders themselves admit to clicking malicious links.
Hardening of Attitudes
Arctic Wolf’s 2025 Human Risk Behaviour Snapshot reveals that 77 per cent of IT and security leaders say they have (or would) sack an employee for falling for a phishing or social engineering scam, up from 66 per cent in 2024. The report describes this shockingly high statistic as the result of a significant hardening of attitudes among security professionals, despite continuing increases in attack volume and breach rates.
The Scale
The study, which surveyed more than 1,700 IT leaders and end users globally, found that 68 per cent of organisations suffered at least one breach in the past year. The UK and Ireland, for example, recorded some of the steepest rises, partly due to high-profile incidents in the retail sector. Arctic Wolf notes that many firms are still failing to implement basic measures, with only 54 per cent enforcing multi-factor authentication (MFA) for all users.
Sacking Doesn’t Solve The Problem
The same report also found that organisations taking an education-first approach rather than firing staff saw an 88 per cent reduction in long-term human risk. According to Arctic Wolf’s Chief Information Security Officer, Adam Marrè, “Terminating employees for falling victim to a phishing attack may feel like a quick fix, but it doesn’t solve the underlying problem.”
A Strong Policy Signal
The findings of the report appear to highlight a growing gap between confidence and capability. For example, three-quarters of leaders said they believed their organisation would not fall for a phishing attack, yet almost two-thirds admitted they have clicked a phishing link themselves, and one in five said they failed to report it.
Corrective Action Instead of Dismissal
It should be noted that, in the same survey, more than six in ten leaders said they had taken corrective action against employees who fell for phishing scams by restricting or changing access privileges, which Arctic Wolf suggests is a more constructive approach than dismissal.
Executives Are Valuable Targets For Cybercriminals
In fact, the company’s own data also shows that 39 per cent of senior leadership teams were targeted by phishing and 35 per cent experienced malware infections, highlighting how executives themselves are often the most valuable targets for attackers.
“When leaders are overconfident in their defences while overlooking how employees actually use technology, it creates the perfect conditions for mistakes to become breaches,” Marrè said. He added that the most secure organisations “pair strong policies and safeguards with a culture that empowers employees to speak up, learn from errors, and continuously improve.”
Confidence Vs Behaviour
The Arctic Wolf report appears to highlight a clear contradiction. For example, while most security leaders view phishing as a frontline employee issue, they are actually statistically among the most likely to make the same mistakes. Many also admit to disabling or bypassing security systems. For example, 51 per cent said they had done so in the past year, often claiming that certain measures “slowed them down” or made their work harder.
This gap between stated policy and personal practice is what Marrè describes as “a major blind spot and degree of hubris among some security leaders.” The report concludes that leadership culture sets the tone for the rest of the organisation, and that inconsistency at the top erodes credibility and weakens defences.
Who Is Really Falling For Phishing In 2025?
The question of who gets caught out most is not as simple as it might appear. For example, Arctic Wolf’s data indicates that senior staff, not junior employees, are often prime targets because of their privileged access and decision-making authority. The company found that nearly four in ten executive teams experienced phishing attempts, compared with lower rates among general staff.
Other research appears to support this pattern. For example, Verizon’s 2025 Data Breach Investigations Report confirms that social engineering remains one of the top causes of data breaches, accounting for more than two-thirds of all initial intrusion methods. Its analysis identifies finance, healthcare, education, and retail as the most heavily targeted sectors. Attackers exploit trust, urgency, and routine workflows to trick users into sharing credentials or downloading malware.
New Hires More Likely To Click
Also, a mid-2025 study by Keepnet, reported by Help Net Security, found that 71 per cent of new hires clicked on phishing emails during their first 90 days, making them 44 per cent more likely to fall victim than longer-serving staff. The main reasons were unfamiliar internal systems, a desire to respond quickly to apparent authority figures, and inconsistent onboarding security training. The same research found that structured, role-specific training reduced click rates by around 30 per cent within three months.
Retail Legacy Systems An Issue
Retail has also seen a marked increase in phishing incidents across the UK and Ireland. Arctic Wolf attributes this to the industry’s reliance on legacy systems, seasonal sales spikes, and the complexity of managing large volumes of customer data. The company says these factors have made retail “a prime target” for opportunistic and scalable attacks.
Can Employers Really Sack Staff For Clicking A Phishing Email?
In the UK, simply sacking an employee for falling for a phishing email is legally possible but rarely straightforward. For example, under the Advisory, Conciliation and Arbitration Service (Acas) Code of Practice, an employer can only dismiss fairly if they have both a valid reason, such as misconduct or capability, and have followed a fair and reasonable procedure.
For a dismissal to be lawful, the employer must investigate properly, give the employee a chance to respond, and ensure the sanction is proportionate. Even where a phishing incident causes financial loss or reputational damage, the question is whether the individual acted negligently or was misled despite reasonable training and policies. In most cases, a first-time mistake caused by deception would not actually meet the threshold for gross misconduct.
Unfair Dismissal?
It’s worth noting here that employees with two years’ service can bring a claim for unfair dismissal if they believe the reason or process was unreasonable. Employment tribunals are required to take the Acas Code into account, and may increase or reduce compensation by up to 25 per cent if either side fails to follow it. This means employers that act punitively without clear evidence or consistent practice could face costly legal challenges.
Most employment lawyers, therefore, recommend a corrective rather than disciplinary response, especially where the organisation’s training or technical safeguards may have been insufficient. Arctic Wolf’s data reflects this tendency, with many leaders actually opting to limit access rights rather than dismiss staff outright after a phishing incident.
Ethics And Culture
Beyond legality, there is an ethical debate here to take account of which focuses on culture and transparency. For example, the UK’s National Cyber Security Centre (NCSC) advises that creating a “no-blame reporting culture” is one of the most effective ways to reduce security risk. Its guidance stresses that employees should feel safe to report suspicious emails or mistakes immediately, without fear of reprisal.
In fact, it is well known that when punishment is the first response, employees often stay silent. Arctic Wolf’s own findings appear to bear this out, i.e., one in five security leaders who clicked a phishing link failed to report it. That silence can allow breaches to escalate before they are detected.
Human Error Inevitable
Security experts argue that treating human error as inevitable, and training people to respond effectively, is far more effective than zero-tolerance policies. Marrè says that “progress comes when leaders accept that human risk is not just a frontline issue but a shared accountability across the organisation.” He advocates regular, engaging training that reflects real threats, backed by leadership example and open communication.
The Double Standard In Practice
The data from this and other reports appears to paint a clear picture of contradiction at the top. For example, many of the same leaders who advocate sacking staff for phishing errors have clicked links themselves or disabled controls that protect the wider organisation. Arctic Wolf’s report describes this as “a culture of ‘do as I say, not as I do’,” warning that it undermines credibility and increases exposure to social engineering attacks.
Phishing Now More Sophisticated
One other important factor to take into account here is the fact that phishing techniques have also grown more sophisticated. For example, attackers now use AI-generated emails, cloned websites, and real-time chat-based scams to trick users into sharing credentials. Even experienced professionals can, therefore, struggle to spot these messages, particularly when they appear to come from known suppliers or senior colleagues.
AI Supercharges Phishing Success
Microsoft’s 2025 Digital Defence Report shows that AI-generated phishing emails are 4.5 times more likely to fool recipients, achieving a 54 per cent click-through rate compared with 12 per cent for traditional scams. The company says this surge in realism and scale has made phishing “the most significant change in cybercrime over the last year”.
Microsoft also estimates that AI can make phishing campaigns up to 50 times more profitable, as attackers use automation to craft messages in local languages, tailor lures, and launch mass campaigns with minimal effort. Beyond email, AI is now being used to scan for vulnerabilities, clone voices, and create deepfakes, transforming phishing into one of the fastest-growing and most lucrative attack methods worldwide.
Initial Compromise Comes From Phishing
Industry-wide data continues to show that phishing is the most common initial attack vector in business email compromise, ransomware, and credential theft cases. Verizon’s latest data shows phishing accounts for roughly 73 per cent of initial compromise methods, followed by previously stolen credentials. These statistics underline how difficult it is to eliminate human error entirely, even in well-trained environments.
Arctic Wolf argues that genuine progress actually requires leading by example rather than blaming employees. In its report, the company’s closing recommendations include continuous education, practical simulations, and building a culture that rewards honesty over silence. Its research concludes that organisations where employees feel confident to report mistakes are significantly less likely to experience repeat incidents, and far more likely to detect breaches early.
What Does This Mean For Your Business?
The findings appear to highlight a cultural challenge within cyber security. Punishing individuals for mistakes that even experienced leaders admit to making risks undermining the very trust and openness that strong defences depend on. The evidence shows that while technical safeguards such as MFA and endpoint protection are essential, they are not enough on their own. What really differentiates resilient organisations is how they handle human error, whether they choose to learn from it or treat it as grounds for dismissal.
For UK businesses, the implications are significant. A strict zero-tolerance policy towards phishing may appear decisive, but it can also damage morale, suppress reporting, and expose employers to potential legal and reputational risks. Dismissing staff without due process could also lead to unfair dismissal claims, while a culture of fear can discourage the transparency needed to contain attacks quickly. By contrast, firms that take a measured, education-focused approach tend to see fewer repeat incidents, faster recovery times, and stronger employee engagement in security.
The message from Arctic Wolf’s data is that leadership example matters most. When senior executives model good cyber hygiene, acknowledge their own vulnerabilities, and support open communication, staff are far more likely to follow suit. Creating an environment where everyone feels responsible for reporting threats, and confident they will be supported for doing so, delivers a far greater return than any punitive measure.
For regulators, investors, training providers and others, the findings reinforce the importance of human-centred strategies that combine accountability with education. As phishing continues to evolve in sophistication, organisations across all sectors must balance clear policy enforcement with a recognition that even the best-informed professionals can make mistakes. The organisations that respond to that reality with fairness, transparency, and leadership integrity will be the ones best equipped to withstand the next wave of attacks.
